I have been noticing a trend in 3D illustrations lately. Of course Nike would have amazing design and branding. I really enjoyed how they used such different elements to create the shoe. It's very visually interesting and these various textures give the sense that the shoe is very light and comfortable. The blue and white color theme was strategic in representing air, clouds, and water to add to that idea. Additionally, the 3D effect really brings the design to life and helps emphasize the product. All the design elements were easily translated to other marketing platforms as well. As expected, Nike provided beautiful mock ups to promote their brand, which was done in a very consistent and congruent way. This specific design is very unique, but it shows how the Nike brand is reputable for always having exceptional and innovative designs.
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