Vince Frost

This is a book design by Vince Frost for Penguin Books Australia. It was a good reminder to me that design should be more than a job, but it should be fun and enjoyable. This message is easily conveyed through the cover and pages of the book. The typography is large with kerning that spaces the letters out to make it very inviting and friendly. The little smile for the letter "u" is another element to add to the fun. The second page is consistent with innovative design by elongating the type to play into the message of being fulfilled. I like how these simple tweaks can create such a dramatic effect to the composition. The last page is also really fun, though it's a bit hard to see in this picture. It's a table of contents and each circle is actually a smilie face created by the page numbers. The circles and smilie faces provide consistency to the table of contents but there is also visual interest from the various colors and numbers. Overall, the whole book is very unique and innovative to provide inspiration, clean aesthetics, and fun designs.

Pedersen, B. Martin. "Vince Frost." Graphic Design Annual 2016: 42. Editorial.