Stitch Design Co.

This is a branding design for Fleet Fox by Stitch Design Co. It is a very, very minimalistic design with very subtle details that make it unique. The illustrative fox logo creates a strong and literal graphic element that represents the simplicity of the brand. The very neutral black and white color scheme also gives a more modern, quality look. Additionally, the chosen serif typeface gives it a sense of class and reliability to the product. Another subtle detail is the rounded edges of the stationary and business cards. It makes it distinguishable without making the product look too playful. Overall, I think the simplicity created a strong and consistent branding design.