This is a typography design by Juri Zaech. This was beautifully executed with how the type is so unified with the bike. The type helps the viewers interact with the design and their eyes will naturally see how the type connects the whole picture. The texture and rhythm of the type also matches perfectly to the shape and curves of the bike. Zaech did a great job in forming and kerning the letterforms as well. The type is definitely easy to read, and it is more emphasized in the design since it is the only area with color. Additionally, the concept of forming names makes each bicycle more personal because it shows each bike belongs to someone.
This was found on Juri Zaech's behance page - jurizaech
This was found on Juri Zaech's behance page - jurizaech
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