This was designed by Magnificent Beard for Noble Rey Brewing Co. I thought it was a very fun and clever design concept to stack and package the cans. It really makes the design hard to miss. I also love how each different beer can has a certain illustrative persona. I love illustrative designs so this definitely caught my attention.
Additionally, the designer chose mostly bright analogous colors which compliment the amusing illustrations to make the design more entertaining. A very bold and clean san serif font was also chosen to balance out the busy details of the characters. However, the boldness of the font still draws the viewers' attention. Overall, it's a very fun and unique concept for the brewing company that wants people to enjoy their time when drinking their product.
You can visit the site to see more about the design - ohbeautifulbeer.com
Stacking the cans as part of the designs was genius. Good find. :)
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