Vice and Velvet

This a design I found from a small business that makes handmade soaps and other bath products. I really enjoyed the simplistic packaging design and creative cloud icon to represent their brand. There is a lot of consistency from the logo, cloud imagery, and text. I also like how the pastel colors represent different colors of the sky, and it gives variety to the brand to showcase the scents. The neutrals colors chosen gives a sense of the soaps being naturally crafted, which is important in how they are marketing their product. Additionally, the packaging is environmentally friendly, which goes with the values of their brand identity.

You can view more of their products here - http://www.viceandvelvet.com.au/