Lin Shaobin

This is a beautiful branding and packaging design by Lin Shaobin for the Xinlin Tea House. The branding identity is very traditional, cultural, and rustic with the feeling of sophistication. This gives a sense of very refinement and elegance to the tea that is being made. This also makes consumers think of high-quality and fine ingredients. 

There is consistency in the branding with the wooden textures, hand character drawings, and minimalistic aesthetics. These particular aesthetics help to complete the branding identity by providing value and a certain personality. In addition, the packaging perfectly mimics the architectural design of the tea house, which keeps to the sophistication of the brand and gives unity to all the designs. I also love how the packaging has very simple illustrations of the landscape and tea house itself. The cover of the package seems like to have a story to make the product more relatable to the consumer. I think this helps to build trust with the clients and gives authenticity to the merchandise. 

Pedersen, B. Martin. "Lin Shaobin, Xinlin Tea House." Graphic Design Annual 2016: 56-57. Editorial.