Studio C

This is an editorial by the creative consultants in Studio C for Konica Minolta Business Solutions. The purpose of the book was to celebrate their new printing system and the concept was to relate it with speed and power that is seen in technology and nature. The printing unit is a high-speed, high-volume, black and white digital press. Therefore all the images are in black and white, and have different concepts to portray speed. All the concepts are visually creative and stimulating. All the images have a sense of movement with the usages of lines and cropped figures. The way that certain figures are cropped allows the mind engage in the design and to intuitively connect the picture, which helps complete the illusion and idea of movement. Specific pictures were also chosen so that viewers can easily reference and connect the idea of speed. The intentional curves and misplacement of type helps to complement the concepts as well. It completes the random unity within each composition. The random and asymmetrical balance makes each concept more aesthetically appealing to draw the eye of the viewers and is necessary since movement is spontaneous and chaotic. However, all the page designs are wonderfully done so that the there is enough balance between contrast and weight so that there is still unity and understanding. 

Pedersen, B. Martin. "Studio C, Creative Consultants. Konica Minolta Business Solutions." Graphic Design Annual 2016: 179. Editorial.