Renwick

This was a collaboration project between Toshiaki Ide, IGI USA Core Group, and IF Studio. They created this beautiful brochure for the Renwick American Art Museum in Washington, DC. They did a wonderful job with the concept of adding a modern touch to history. It definitely appeals to the younger crowd. The photography shows diversity and simplicity with the white background so that it only focuses on the people. Therefore it maximizes the display of their outfits and hairstyles to effectively portray the style of that era. They also chose a very fun typeface with a lot of personality that feels both traditional and modern, which complements the characters very well. The way the numbers are enlarged with vibrant colors makes the design very friendly and welcoming as well. It helps to easily guide the viewers' eye to specific information on the brochure and provides the design a lot of movement with the asymmetrical balance. Overall, the imagery and placement of the information makes a very interactive design that helps to engage the audience and attracts them to what the museum has to offer.

Pedersen, B. Martin. "Renwick." Graphic Design Annual 2016: 62-63. Editorial.