Target

Of course Target would have an amazing design and marketing team. I am constantly blown away at how creative they can get with their logo and how they cleverly incorporate it into different contexts. The possibilities are seriously endless for them. The designs are usually very playful, trendy, and modern. The color palette is typically limited to red and white with one or two additional colors occasionally. This provides consistency for their brand. The chosen red is very vibrant, which grabs a lot of attention and gives off a very happy and energetic feeling. The creative usage of their logo or how they use different techniques to complete their logo also makes their designs very distinct. The shape of the target is very captivating and guides the eye directly to the middle. Additionally, the target logo gives all their designs a sense of unity with the repeating circles and colors . All these qualities make their designs very effective and unique.

Pedersen, B. Martin. "Target Creative - Self Initiated." Graphic Design Annual 2016: 216. Editorial.